Introduction and presentation by Angelo Parra
Sergio introduces Angelo Parra and advances the key topics: training, certifications, quality and business vision
From entrepreneur to benchmark in the sector
Angelo explains how he entered the world of signage from a business perspective, spotting opportunities to differentiate himself.
The value of certifications
We talked about the importance of having brand-endorsed training and how that changes the installer's perception.
New technologies and evolution of vinyl
It analyzes how advances in materials and tools have transformed the work of installers.
International learning: from Brazil to Spain
Angelo shares his formative experiences abroad and how they influenced his teaching and working methods.
Network of students and technical positioning
He talks about how training other professionals has strengthened his brand and generated new business opportunities.
Customer education is also key
Reflection on the need to train those who prescribe and buy materials, such as marketing departments or architects.
Full process control
It discusses how integrating production, printing and assembly improves results, reduces errors and allows for solid guarantees.
Resellers and specialized tools
Angelo details how he expanded his business with lines aimed at other professionals in the sector and the sale of technical tools.
Innovating to stay ahead
A conversation about the importance of adapting to the market and not falling into the business comfort zone.
The great lack of the sector: official training
Criticism of the lack of regulation and training offer, and how this affects the professional development of installers.
Professional ethics vs. economic pressure
Debate on how to maintain quality standards without giving in to poorly specified work or poorly planned emergencies.
The future of the graphics industry
Angelo shares his vision on the evolution of the market, the role of brands and how to continue improving as professionals.
