Presentation
Sergio Carbonell introduces Xavier Carrera and they review his career from Roland to Avery Dennison, two key brands in the Professional signage .
From technician to sales specialist
Xavier tells how he went from technical to marketing, and how his passion for the customer is reflected in his approach to sales with Technical Materials for Lettering .
Innovation in adhesive vinyl
Every year, Avery launches new products or improves existing ones. Examples such as Organoid and Squid reflect a Innovation in signage real and continuous.
MacTac Post-Acquisition Strategy
By maintaining separate product lines, Avery strengthens its ability to offer Specialized products for professional signage , maintaining the DNA of both brands.
Market segmentation: a key to specialization
The Professional signage is no longer homogeneous. Avery structures its teams to serve segments such as Vehicle wrapping , architecture and advertising printing.
Sustainability in signage: beyond marketing
We analyze how the Sustainable products for printing They should be more than just a label. Avery reduces PVC, creates less toxic adhesives, and supports the Liner recycling .
The challenge of siliconized paper and recycling
Avery collects siliconized liner from its customers, recycles it, and offers certifications. This positions the brand as a leader in Sustainability in professional signage .
Durability and sustainability: contradictory?
We discussed how a Durable artwork , although petrochemical, can be more environmentally friendly if it avoids frequent replacements. Fundamental in Professional outdoor signage .
Training: key to the correct use of vinyl
With such a technical range, Avery invests in training distributors and installers on every type of Adhesive Vinyl , to ensure optimal applications.
Innovations that revolutionize signage
Organoid
Organic adhesive vinyl , made with natural materials such as flowers or cocoa, which preserves aroma and texture. Ideal for interior decoration and experiential marketing.
Squid
Adhesive fabric for glass Store-type, which filters 30% of sunlight and can be printed. Perfect for offices and retail.
Vinyl for facades
A solution for renovating buildings without dismantling panels. Customizable in color, available with Hightack and Easy Apply adhesives. 10-year warranty.
The price war in professional signage
Sergio and Xavier discuss how many professionals continue to lower prices without considering the added values: durability, technical service, training and warranty.
Perceived value: how to explain it to the customer
As with a Ferrari, the Value Perception it comes from branding, technical support and trust. The customer who understands this, becomes loyal.
The future of the graphics industry: profitable specialization
The Professional signage It can no longer be "for everything". Companies must specialize and have reliable partners like Avery to continue growing.
