From signage to 360 visual communication
We review the beginnings of Dejavu in large format printing and professional signage until its evolution into integral projects.
The beginnings in printing and events
Birth of the company in 2014, first large-format projects, vinyls and production of small events.
Pandemic and business turning point
Departure of partners, consolidation after the pandemic and incorporation of Álvaro in the commercial management.
Major projects: Bernabéu and IFEMA
Key projects that drive operational growth, team expansion and technical consolidation.
Strategic shift: from Graphics to Projects
The name change reflects the transformation towards 360-degree projects and a more complete value proposition.
Landing the design: technical development and coordination
Importance of turning mockups into real projects without errors, integrating production, carpentry and installation.
Expansion into retail and premium finishes
New line of business focused on experiential retail, professional lacquering and complex structures.
Professionalisation of the sector and the training gap
Reflection on the lack of training in printing and production in the face of the rise of digital.
Sustainability as a competitive advantage
Real integration of sustainable materials and production efficiency as part of the business model.
Stress, team and project pride
The emotional impact of events, teamwork, and satisfaction with the end result.
