Introduction and 30 years of history
Sergio Carbonell welcomes Javier del Pino to celebrate three decades of Oedim, an essential benchmark in the graphic sector.
The beginnings: From the bar menu to the cutting plotter
The history of Oedim began "unintentionally" in 1996, when Miguel Ángel was designing menu menus and proposed to Javier to buy a plotter halfway.
From Jaén to the world: The current infrastructure
What started as a hobby now occupies 20,000 m² in Jaén, functioning as a real "amusement park" of the Large format digital printing .
Automation and state-of-the-art technology
With 11 5-meter-wide machines and automated cutting systems, the company eliminates human error and optimizes every second of production.
The management model: Internal micro-enterprises
Oedim organizes its staff into autonomous teams that compete healthily with each other, achieving high efficiency and low labor turnover
B2B philosophy: Why only professionals?
The company focuses on being the manufacturing partner for other markers and printers, bypassing the end customer to focus on what they do best: producing.
Production sites in Madrid, Seville and Jerez
To overcome the logistical handicap, they have opened strategic centres that allow ultra-fast deliveries, even on the same day for urgent events.
The value of a specialized partner
In an industry that demands 100 different types of products, it is impossible to have all the machines; that's where outsourcing at Oedim makes sense
Synchronised double-sided printing
One of its latest investments allows canvases and light boxes to be printed on both sides simultaneously, eliminating the "washed" effect when illuminating them.
The leap into the online world with Click Printing
Javier explains how they detected the ecommerce niche in 2012 and how they have expanded their digital presence to France and Portugal.
Financial management and margin optimization
With margins tight at 9%, the secret to success lies in immediate online payment, high-volume purchasing and internal productivity.
Sustainability: The rise of polypropylene
Alveolar polypropylene is positioned as the ideal substitute for PVC due to its durability, resistance to the sun and ease of recycling.
Tips for the future of the marker pen
Javier recommends total specialization and outsourcing of heavy processes to reduce stress and increase business profitability.
