Presentation by Fernando Núñez and HP
We learn about Fernando Núñez's career at HP and his experience in the large-format digital printing sector.
HP's role in the graphic arts sector
We analyze HP Latex's position in the market and how latex technology has transformed sustainable printing and professional graphic production.
HP's innovation center in San Cugat
Fernando explains how the San Cugat campus became HP's global center for large format and 3D printing development.
Innovation, sustainability, and HP ecosystem
We delve into HP's philosophy based on useful innovation, sustainability, and the creation of comprehensive solutions for printers.
How HP Latex was born
We talk about the origin of HP Latex technology and how market research and customer collaboration drive new product development.
Sustainable printing and circular economy
Fernando details HP's sustainable initiatives: recyclable cartridges, use of reused water, and reduction of waste in manufacturing and packaging.
HP at FESPA and new Latex machines
We review the new products that HP is presenting at FESPA, including the new HP Latex R and the FSW series for high-productivity flexible printing.
Software, automation, and PrintOS Production Hub
We analyze how HP is developing software tools to automate orders, production, and printer management.
Artificial intelligence applied to printing
We discover how HP is using artificial intelligence for automation, data analysis, and AI-powered vectorization of plans.
The future of large-format digital printing
Fernando shares his vision on the growth of the graphic sector, new applications, and the potential of personalized printing.
Talent, employment, and opportunities in the graphic arts sector
We discuss the need to attract new professionals to the world of digital printing and professional signage.
Closing and conclusions
We reflect on the future of the sector, the importance of outreach, and the value of initiatives like Signolia to raise visibility for the graphic arts industry.
