Introduction and introduction of the guest
Introduction by Miguel, manager of M2M Sistemas, a company with three decades of experience in the professional signage sector.
The origins of M2M and its philosophy
Miguel shares the beginnings of M2M Sistemas, explaining how he started in the world of IT and then found his passion in signage, and how the company's adaptable vision has been key in its development.
The evolution of the signage sector since the 90s
Miguel comments on how the signage sector has changed from the first plotters to the rise of digital printers. Reflect on how M2M has accompanied this evolution and the technologies that have impacted the market.
Mentoring and closeness with clients
Miguel highlights how M2M has become a benchmark for the sector, not only distributing products, but also acting as a mentor for professionals, helping them to understand and use technology properly.
Importance of signage expertise
Here Miguel underlines the value of experience in a sector where materials and machinery are constantly evolving. It explains how M2M adapts manufacturers' ideal conditions to customers' practical reality.
Challenges of implementing new technologies such as DTF
Miguel details the process of introducing DTF technology and its impact on the sector. It discusses the challenges of this emerging technology and the importance of having a distributor who can offer appropriate support and advice.
Transition to eCommerce and inventory optimization
Miguel explains how M2M has implemented e-commerce and optimized its inventory in real-time to offer customers a modern and efficient shopping experience, adjusted to the needs of the 21st century.
The importance of trade fairs in signage
The conversation addresses the essential role of fairs for professional signage, highlighting the importance of events such as CEPRIN now being held at IFEMA and the relevance of fairs for networking and live demonstrations of machinery.
The role of M2M as a connector in industry
Miguel highlights how M2M helps connect different professionals within the sector, offering product recommendations, solutions and collaborations with other distributors so that their customers always get the best result.
Networking and community building in the sector
Miguel highlights how professional relationships within the sector strengthen the market and generate business opportunities. Explain how M2M workshops foster collaboration and shared learning.
Continuous innovation and vision for the future in M2M
Miguel explains the importance of maintaining a "startup" vision within M2M, with a constant focus on innovation and adaptation to new technologies. He also talks about upcoming projects, such as the expansion of social networks and the development of educational content.
Reflection on the importance of the customer and the value of the experience
In this last part, Miguel reflects on M2M's commitment to providing practical and effective solutions for its clients. He comments on the importance of understanding the customer's challenges and always being open to new ideas to improve their services.
Closing and farewell
Sergio thanks Miguel for his participation and shares a brief conclusion on the value of experience and adaptation in signage, inviting the audience to continue exploring Signolia's content.
