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This course, taught by Cruz Novillo and Pepe Cruz, teaches how to develop corporate identities that transcend the two-dimensional, incorporating three-dimensional elements into their design. Through practical cases and professional methodologies, processes of conceptualization, development and application of brands in physical and digital environments are explored, considering aspects such as volume, space and visual perception.
This course, taught by Cruz Novillo and Pepe Cruz, teaches how to develop corporate identities that transcend the two-dimensional, incorporating three-dimensional elements into their design. Through practical cases and professional methodologies, processes of conceptualization, development and application of brands in physical and digital environments are explored, considering aspects such as volume, space and visual perception.