On June 30, 2025, Milan experienced a surprising event when part of the large Generali sign, located at the top of the Hadid Tower, collapsed on the roof of the building. Although there were no injuries, the rumble caused great alarm. The offices were evacuated, access was cut off and a technical investigation was launched to clarify what happened.
The affected sign, large and red in color, was placed on top of the Generali corporate building, a 192-meter-high tower in the CityLife complex. The partial fall did not reach the ground, but it did generate a loud noise when it hit the roof of the skyscraper. The sign had been installed since 2018 and was part of the exterior image of the building. Many neighbors and workers heard the rumble, and some recorded images that circulated on social networks.
After the incident, the Milan firefighters immediately went to secure the area. Tower staff were evacuated, the Tre Torri metro station and part of the nearby shopping centre were closed. More than 2,000 employees switched to working from home during the overhaul of the structure. Authorities cordoned off the area to prevent risks while technicians and engineers reviewed possible damage.
According to the first analyses, the collapse could have been due to the breakage of several metal pieces that supported the sign. It is also suggested that the recent high temperatures in Milan have weakened the structure. The prosecutor's office has opened an investigation for possible negligence. The case is being treated with special attention as it is an element located in a high-rise building and in a busy area.
The Hadid Tower, also known as the Generali Tower, was designed by architect Zaha Hadid and opened in 2017. Its curved silhouette stands out in Milan's skyline. It is part of the CityLife complex and houses the headquarters of the insurance company Generali. The damaged sign was visible from various parts of the city and reinforced the corporate image of the building.
The partial collapse of the Generali sign has highlighted the need to carry out periodic controls on this type of structure. Although there were no casualties or personal injuries, the event forced urgent measures to be taken and raises doubts about the maintenance of elements installed at height. Ongoing investigations will help clarify the causes and prevent similar situations.
