Introduction and introduction of the guest
Sergio Rua, founder of Viscom Leds, shares his beginnings and vision of the power of lighting in signage.
From engineering to LED: a technical and strategic approach
How his training as an electrical engineer led him to specialize in LED lighting for signage.
Technological evolution of LEDs: efficiency, optics and watertightness
From basic modules to advanced optical technologies and improvements in the energy consumption of signs.
Technical advice: how Viscom accompanies the sign maker
Product selection, training, and why it's not all about price: efficiency, amortization, and sustainable design.
Dynamic lighting, RGB control and new visual trends
How dynamism in lighting adds value to brands and allows unique experiences to be created.
Interior vs exterior: ephemeral materials vs. robust solutions
Comparison between what each type of installation requires, from textile drawers to resistant body letters.
Smart lighting: sensors, remote control and energy savings
New technologies to control ignitions, circadian cycles and adapt light to consumer behaviour.
Sustainability and regulations: how to meet today's demands
The pressure of certifications, ordinances, and the role of the supplier in ensuring technical compliance and efficiency.
Local manufacturing and special projects for retail and hotels
Viscom's commitment to producing in Spain and offering tailor-made solutions for demanding installations.
Ease of installation: ready-to-assemble products
How simplifying the assembly process reduces costs, time and errors on site.
Future of signage: OLED, minimalism and augmented reality
What comes in visual design, reusable materials, interactive shop windows and total integration with the space.
Professionalization and management in the signage company
The importance of training, innovating and leaving behind the price war with value solutions.
Closing and acknowledgements
Final thoughts and contact details to learn more about Viscom leds&frames.
