Introduction and presentation by Pablo Serrano
The episode kicks off with a welcome to Pablo Serrano, Executive Secretary of FESPA Spain, highlighting his key role in the visual communication sector.
Early Leadership and Vision in Partnership Management
He explains how, at just 28 years old, he took over the leadership of his first association and began to develop his own management model.
What is FESPA and how does it work globally?
FESPA as an international federation of associations, its trade fair-based economic model and its motto: "profit with purpose".
Networking as a key to competitiveness
Importance of meeting other members of the sector to collaborate and face joint projects; strategic objective of FESPA Spain.
FESPA's international presence
FESPA is present in 37 countries, although not always under the same name; local adaptations and global identity.
Who represents the sector in an association
The selfless work of board members and their role as defenders of the sector in the face of regulations or crises.
The importance of raising a single voice before the administration
How multiple partnerships coordinated to influence government during the pandemic and why it wasn't fully leveraged.
Regulations and the role of associations
Examples of how bad legislation can seriously affect a sector, and the need to have an organized and influential voice.
Delegate to your association to defend your business
Call for corporate responsibility: delegate representation in associations so that the sector has a future.
The Future of the Industry: Transformative Growth
The sector is constantly adapting, growing in services, oriented towards sustainability and diversity, and must continue to be strengthened.
Closing and farewell
Thanks to Pablo Serrano and final reflection on how much remains to be discussed in future episodes.
