Introduction and introduction of the guest
Sergio Carbonell welcomes Ana Mena from Soluciones Integrales para el Signer in this episode sponsored by Epson. The company's trajectory and its relevant role in the sector are highlighted.
More than 30 years of experience in the graphics industry
Ana Mena shares how she started in photomechanics, her time at other companies in the sector and how together with her partner they created a company specialising in signage from the technical base.
From screen printing to digital: market evolution
The great technological changes experienced by the industry are reviewed: from vinyl and the first plotters to the digital printing revolution, passing through the technical challenges of each stage.
Training as a cornerstone of growth
Integral Solutions empowers both your staff and customers. Ana stresses the importance of knowing the products and offering advice based on experience, not price.
The business model: materials, machines and service
The company offers a full range of solutions, from flexible consumables to machinery, inks and technical support. They cater to customers of any size with the same level of engagement.
Comprehensive care at all levels
Each team member, including those in warehouse or administration, can answer technical queries. This organizational culture allows them to offer a fluid and effective service from any point of contact.
Applied training and permanent showroom
The company has training and demonstration spaces, where customers can test real materials and machinery before buying. They offer wrapping courses, decorative foils, and more.
Epson: cutting-edge technology and strategic alliance
As an Epson Recommended Distributor, they explain why the Japanese brand is their benchmark: reliability, stability, certified colorimetry and robust technical support. They mention their new tour with the new 11-color printers.
Own machinery and leading brands: how do they coexist?
Ana details how they balance their line of certified Asian machines with European equipment such as Epson's, selecting according to the technical and operational profile of each customer.
The Low Price Trap in Materials
The negative impact of choosing cheap vinyls is addressed: waste of time, installation errors and reduced durability. Ana defends European materials with guarantees and low incidence.
Professionalization of the sign maker: the next step
Although the sector has improved technically, the real value of work has yet to be believed. It reflects on the need to improve business management and communicate value to the end customer.
A sector in constant transformation
With the emergence of digital screens and new decorative applications, the future of the sector points to more innovation, more training and more specialisation.
Dynamism and adaptation as a business philosophy
The key to the growth of Soluciones Integrales has been knowing how to adapt. They travel, research, test products and are attentive to the evolution of the market to continue leading alongside brands such as Epson.
Closing and farewell
Sergio thanks Ana Mena for her participation and Epson for sponsoring the episode. The company's commitment to the customer and its long-term vision in the professional signage sector are highlighted.
