SGN #004

72 min.

eCommerce in signage with Pep Llabrés (Sign24H and RotulowCost)

Pep Llabrés, a pioneer in sign ecommerce, shares his story and new Sign24H project under study.

Audio
Podcast

About the episode

Today he visits us in our studio Pep Llabrés , the pioneer in Spain of e-commerce in the signage sector. Pep tells us about his beginnings in the world of signage, his transition to e-commerce with the first Spanish-speaking online store where custom-made signs were sold and his new project Sign24H , in which it delves into its philosophy of good quality at reasonable prices, always applying online as a sales platform, this time for professionals.

Episode Summary

1:28

The story of a successful entrepreneur: The narrator inherited entrepreneurial genes and discovered vinyl-cutting technology in England. He bought a sign shop in Palma and began his journey as an entrepreneur.

06:23

From Rótulos Arenal to leading company: The company began as Rótulos Arenal and kept its name due to its recognition. It grew until it expanded to a larger place and began to manufacture signs. They moved to a distant polygon to meet market demand and continue to expand. The company became one of the benchmarks in the sector.

12:36

Businessman overcomes depression and triumphs in the face sector: Pep Llabrés had a depression in 2010 and decided to create a company in the same sector he liked to avoid certain tasks that he did not like and take advantage of online sales. Some encouraged him and others criticized him, but he took the risk and prospered.

17:47

The complexity of business grants: Grants are very complicated to obtain due to the necessary requirements and transparency. A personal example is a grant of 6,000 euros for training that guaranteed the good use of money. On the other hand, some grants may be of little use to the business and the lack of business knowledge on the part of those who grant them is noticeable. Pep Llabrés received a grant from the Island Council. Their low-cost Internet company had the website as its maximum cost and they outsourced all the manufacturing, but they created profiles and manufacturing systems to improve the signs and reduce the labor employed. This made it possible to pay only for the necessary work.

24:24

Signmakers and end customers can count on complete services: The company Rótulo Coste sells complete signs to end customers and intermediaries such as sign makers, agencies and designers. Due to the high costs, they sometimes resort to outsourcing companies that specialize in certain types of signs. In addition, the company has created a new project called SIGN24 to meet the needs of sign makers who need custom signs in a short time. The text also talks about the decision of whether or not to accept a job that can generate income, but also additional operating costs.

27:41

Inventir revolutionizes the sign market: Inventi4 manufactures high-end signs at reasonable prices through mass production and redevelopment of existing models, offering a solution for sign makers to offer quality products to their customers at affordable prices.

34:24

Quality vs. Price in the Label Industry: It is important to invest in quality products to maintain the image of your business for a long time, even though it may be a little more expensive. The durability of a quality product is maintained for 15 or 20 years, which in the long term is cost-effective. Low quality can lead to a business ruin.

39:12

SIGN24 offers solutions for signs and transportation: The company offers signs of different sizes and types. In addition, transportation is inexpensive and they bear the cost themselves, but there may be problems during shipping.

59:25

Experience and creativity in the world of signs: An expert in sign manufacturing talks about his experience and problems in the sector. He announces a new product and explains the lack of stock in the company, but announces the arrival of a container with more units. It also promotes a pre-sale so that customers can buy at a discount before the arrival of the container. Problems with domestic and international transportation cause delays and difficulties in business.

01:04:57

The survival of the traditional label: The traditional sign will not die in the short term. Electronic displays are expensive and more suitable for large brands. They're not ideal as small business signs, and they can be complicated to maintain. Quality signs are durable and easy to update.

Related Links

tienda-de-rotulos-rotulowcost
Rotulowcost
Rotulowcost was founded by Pepe Llabrés Solivellas, current owner and director. Its journey in the signage sector began in 1995 when it acquired Rótulos Arenal in Palma de Mallorca, a...
channels4_profile
Sign24H
A passion is born. They say that any past time was better, as Jorge Manrique said in the fifteenth century in his "Coplas por la muerte de mi padre", but scholars of this work agree that he was referring to...

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We

Sergio Carbonell

More than 20 years in the business world, in the areas of point-of-sale branding and online marketing.

Pep Llabrés

Its journey in the signage sector began in 1995 when it acquired Rótulos Arenal in Palma de Mallorca, a small company with a ...

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