Introduction and presentation by Luis Alarcos
We present Luis Alarcos, CEO of Rotutech, a pioneer in the distribution of signage technology in Spain.
First steps in the world of signage
Luis shares how he discovered cutting plotters in 1989 and how he opted for this technology when it was still unknown.
The explosion of adhesive labeling
It discusses the shift from artisanal to industrial work and how this drove demand for more efficient machinery.
Suma's evolution and technological leadership
Luis details the Suma product ranges, especially its S-Class line, and the advantages of tangential cutting over drag cutting.
Key Differences in Flat Cutting Tables
We discussed the competitive advantages of Suma flat tables compared to other top and Chinese brands.
Technical service as a differentiating factor
Importance of proactive technical support, parts availability, and how technical service affects profitability.
Labelcut: Intelligent label production
Luis presents his own development: Labelcut, a label production station that integrates cutting, printing and winding.
Custom Label & Micro-Production Market
The rise of personalised labelling for small producers, wineries, cosmetics and food is analysed.
Training, and the future of the sector
The essential role of continuous training, the transmission of technical knowledge and joint development with customers.
Closing and acknowledgements
Luis Alarcos shares his vision on the importance of transmitting technical knowledge and training professionals to get the most out of machinery. We close the episode thanking you for your generosity, experience and enthusiasm for the development of the sector.
