SGN #001

25 min.

Internal communication and signage with Jose Manuel Hernando (Mister Hello)

We spoke with the creative director at ATREVIA and creator of misterhello.com, expert in internal and external communication, leader in aligning business interests.

Audio
Podcast

About the episode

In this episode of the Signolia podcast, the expert in internal communication and author of the blog MrHello.com, José Manuel Hernando, reflects on the importance of signage and large-format graphic images in internal communication projects. Different aspects related to the graphic sector, the professionalization of services and the relationship between product quality, service and price are also discussed. In addition, anecdotes are shared about problems in the installation of vinyl in large companies and the importance of flexibility and professionalism in these environments is highlighted. This is an interesting episode for Spanish-speaking signage professionals, with a practical and enjoyable approach.

Episode Summary

02:34

Surveys and meritocracy: keys for satisfied employees: There is talk of employee surveys, ambassador campaigns, recognition, and purposeful corporate culture in the business sector.

05:08

Crucial internal communication in times of pandemic: Importance of internal communication in the reincorporation of employees in companies during the pandemic. Ask about its application in different types of companies.

06:01

Increases the accessibility of internal communication: There is internal communication in all companies, but having a communication agency is expensive and only accessible to large companies. However, more and more SMEs have access to internal communication tools and it is expanding to sectors such as industry and pharmaceuticals.

07:47

COVID changes priorities in internal business communication: COVID has changed companies' internal communication priorities. Now health is the most important thing, followed by the economic factor. The emotional well-being of employees has taken a back seat.

09:06

The creativity of vinyl in communication: Vinylized is used as a creative support to communicate in special spaces and personalize offices with the company's culture and values, which makes each brand breathe its own personality.

13:49

The importance of professionalism in signage: A creative values professionalism and trusts sign suppliers. A problem arose with the advent of buying tables that caused some suppliers to offer cheaper quotes with poorer quality.

15:24

Need for flexibility in enterprise installations: Flexibility and professionalism are key in the industry, as some large companies struggle to install equipment and work unconventional hours. The market needs to adapt to the needs of the sector.

17:37

Responsiveness, a key factor in the market: Sergio values the responsiveness of a supplier and relates an anecdote in which the supplier managed to solve a big mistake in just two hours before an important event for Real Madrid. The professional and prompt response of this provider won the admiration and loyalty of the narrator for many years.

19:25

Creativo seeks proactivity in the podcast sector: More proactivity is required from the sector and new ideas are sought to communicate. Sergio values the initiative of sharing knowledge as important.

20:54

Internal communication blog without tags: The MrHello.com blog focuses on internal communication in a non-professional way and seeks to differentiate itself by talking about topics in a close and entertaining way.

25/07/2023 · Season 1 · Episode 1

24 min · By Signolia

We spoke with the creative director at ATREVIA and creator of misterhello.com, expert in internal and external communication, leader in aligning business interests.

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Captura
MISTERHELLO
Misterhello is a space where work and the people who work are discussed. The site offers a blog, podcast, and free books. It focuses on communication and its importance in the ambito...

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We

Sergio Carbonell

More than 20 years in the business world, in the areas of point-of-sale branding and online marketing.

José Manuel Hernando

Creative Director of Culture and People at ATREVIA, one of the leading communication agencies in Spain and LATAM. He is also the creator...

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We spoke with the creative director at ATREVIA and creator of misterhello.com, expert in internal and external communication, leader in aligning business interests.
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