Introduction and presentation by Ramón Sayans
Presentation by Ramón Sayans, CEO of Sericum, and highlights his career in the Spanish graphic sector.
History of Sericum: 56 years of evolution
Ramón shares Sericum's family origins, its growth from a small warehouse to become a national reference.
The balance between screen printing and digital
They analyze the combination between technologies and how screen printing still adds value in costs and special finishes. The importance of not giving up on the traditional.
Technical knowledge from the ground up
Ramón's professional career from cleaning screens to leading the company. Its technical and formative vision as a key part of success.
Investment with vision and support teams
Reflection on the importance of a financial strategy, the role of the financial director, energy advisors and continuous training.
The role of the entrepreneur in society
Debate on the impact of the business fabric on sustainability and employment. Criticism of the lack of recognition of the committed businessman.
FESPA and the role of partnerships
Analysis of the current and future role of FESPA and other associations. The need for unity and representation in a fragmented sector.
Margins, prices and the big mistake of the sector
Open criticism of the economic model of the graphic sector in Spain: low margins, lack of appreciation and fear of raising prices.
Business planning and looking to the future
Why it is necessary to anticipate market changes by 2 years. The key is vision, flexibility and surrounding yourself with good professionals.
Closing and farewell
Final reflection on leadership, humility and the value of listening. Thanks to AP Digitales and Signolia for the dissemination of the sector.
