Introduction and guest introduction
Martina welcomes Sergio Carbonell (CEO) and Emilio Sánchez (Director of Operations), explaining the context of Xprinta.
What is Xprinta? Origin and mission
Sergio explains the birth of Xprinta after the 2008 crisis and how signage is professionalized with a national network.
Market needs and advantages of the Xprinta system
Mid-market analysis: franchises, SMEs and companies with multiple points of sale. Xprinta as an end-to-end solution.
A living, adaptable system for every customer
Emilio explains how they customize processes and technology according to the needs of each company.
360 services at the point of sale
Exterior signage, interior graphics, events, signage and more: Xprinta covers all visual communication needs.
How a new point joins the Xprinta network
The process of incorporating new sign makers, benefits, training and quality control is described.
Key Technology Tools: Brand Center
Emilio details how the Brand Center works for customers and points, with full control of the project and documentation.
AI, 3D design and augmented reality at the service of the customer
Sergio and Emilio explain how they use renderings, AR, and AI assistants to facilitate image implantation decisions.
Real Impact of AI on Xprinta's Productivity
Specific cases of the use of AI in design, automation and custom tools.
Xprinta at C!Print: visibility, conferences and networking
Their experience as participants and speakers at the C!Print 2026 fair. The Xprinta model was very well received in the sector.
What will the future of signage look like?
Emilio and Sergio share an optimistic vision about the growth of the sector, professionalization and the visual industry.
Call for Labelers: Join Xprinta
Sergio invites sign-makers to learn about the model, integrate into the network and multiply opportunities.
