The FESPA Spain association held its IX Congress on 25/20/2024 at the prestigious Salesianos Atocha school, closely related to the world of graphic arts. FESPA had the deference to invite Sergio Carbonell, CEO of Xprinta and delegate of the ASERLUZ association in Madrid on behalf of the latter to give this workshop. You can see all the information about the FESPA congress at https://fespa.es/congreso2024/
In this workshop, we explore the impact of generative artificial intelligence on the graphics and signage sector, with real-life examples of how companies such as Xprinta They are using this technology to optimize processes and improve efficiency. From automatically creating company listings for a network of collaborators to generating technical glossaries and producing multimedia content for social media, AI is changing the visual marketing landscape. Key tools such as ChatGPT, Zapier and OpusClip, which save time and resources on everyday tasks, are also discussed. Advances in image generation with MidJourney and automation in lead search through LinkedIn demonstrate the potential of AI to transform the industry. Looking to the future, Sergio Carbonell forecasts how AI could become an essential part of business processes in the coming years.
I have been developing projects in the world of
signage and visual communication at the point of sale.
In all aspects: commercial, manufacturing, printing,
marketing... and finally, management in the Xprinta group
There are many things that have helped me learn and grow
in this sector, which I am passionate about. One of them is collaboration.
And that's why we created Signolia: to give back a small part
than what so many professionals in our profession gave us before.
