This workshop presents an essential conference for small and medium-sized enterprises (SMEs) and microenterprises in the visual organization sector, focused on the crucial importance of digital transformation. José Luis Fernández, representative of Red.es, details the Digital Kit project, an ambitious initiative with a budget of close to three billion euros, aimed at supporting the digitalisation of companies with up to 49 employees. The Digital Kit is organized into three tranches of grants, offering up to €12,000 for companies with 10-49 employees, €6,000 for companies with 3-9 employees, and €2,000 for freelancers and companies with up to 2 employees.
Sergio García Carbonell, from the Xprinta Group, presents several innovative applications to improve visual communication and signage, including solutions for internet presence, social media management, CRM implementation and e-commerce. These tools are designed to deliver immediate value to companies in the industry.
The Spanish Association of Luminous Sign Entrepreneurs, organizer of the event, underlines the importance of collaboration and associationism to face the challenges and take advantage of the opportunities of digitalization. This conference is an essential guide for companies looking to modernise and improve their competitiveness, providing a clear overview of the grants available and the steps to take to benefit from them.
