Viscom Italia is one of Europe's most important trade shows for visual communication. It is designed for professionals seeking inspiration, new solutions, and contacts in areas such as printing, signage, graphic design, and retail space design. The event stands out for its practical and creative approach. A prime example is WonderPlace, an area showcasing real-life applications of graphic products in settings such as stores, hotels, and workshops. There are also conferences, workshops, and spaces dedicated to talent and innovation, such as the DIVA competition or the Elementaria exhibition. In addition to being a platform for doing business and discovering trends, Viscom focuses on sustainability and the technological evolution of the sector. A must-attend event for those working in visual communication, both technically and creatively.