Events

National Congress of Signage in Madrid

A meeting point for professionals in the sector The event, organized by ASERLUZ, will bring together professionals, companies and public institutions in a day that combines technical presentations, ...
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National Congress of Signage in Madrid

A meeting point for professionals in the sector

The event, organised by ASERLUZ, will bring together professionals, companies and public institutions in a day that combines technical presentations, discussion tables and networking spaces. The opening will be carried out by the president of ASERLUZ, Mr. Roberto Bartolomé, and will give way to a round table on compliance with the ORPE (Regulatory Ordinances of Outdoor Advertising), in which representatives of the Madrid City Council, Grupo Xprinta and the association itself will participate.

The companies shaping the future of the industry

Throughout the day, representatives of leading companies in their respective fields, both nationally and Europeanly, will participate, sharing their vision, experience and commitment to innovation. These include:

  • Xprinta Group , a leading company in the manufacture, installation and management of signage projects nationwide.
  • Lafing Systems , specialists in technology and structures for graphic and communication supports.
  • C!Print , organizers of the trade fair that brings together the main brands in the graphic sector every year.
  • Neobis , the Graphic Communication Association, which represents companies from the entire value chain.
  • Fespa UK , a national branch of the European federation that brings together large format printers and processors.
  • AERLUM , an entity that promotes the efficient and sustainable use of illuminated signs.
  • Poet Creator Software , a leading company in the development of digital tools for AI-assisted design.

Main topics to be discussed

Throughout the day, the Congress programme will address the following key thematic axes:

  • Local regulations and their compliance (O.R.P.E's): debate on the legal challenges for signs on public roads.
  • Accessibility : current regulations for inclusive signage.
  • Sustainability and energy efficiency in signage systems.
  • Artificial intelligence applied to graphic design and visual communication.
  • International perspective : analysis of the sector from a European perspective.
  • Business resilience : how the sector has responded after extreme weather events such as the DANA.
  • Strategic future of the sector : revision of the 2025–2027 Plan during the Assembly.

📍 Venue

The final location of the congress will be in the Ibercenter Azca Business Center , Plaza de Carlos Trías Bertrán, 4, 28020 Madrid

To formalize the registration it is necessary:

  • Send the final registration form to [email or contact number].
  • Pay €25 for lunch, to the account number indicated on the pre-registration form.

You can access the sign-up form in the Drive folder linked at the bottom of this blog.

Why attend?

  • To learn first-hand about the challenges and opportunities of the sector.
  • To access valuable technical and strategic information.
  • To exchange ideas and connect with other professionals.
  • To participate in the Assembly and contribute to the future of the association.

Find all the information here .

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