Presentation and trajectory of the guest
Antonio Santiso shares his experience of more than 25 years in the graphic industry and his return to Arlon as part of the expansion project in Europe.
History and reputation of Arlon
It delves into the quality and consistency of Arlon vinyls, and its legacy of almost 70 years as a benchmark in the self-adhesive sector.
Technology differentiation: FLITE and X-Scape
The benefits of these unique technologies that facilitate application and increase the durability of materials are explained.
Training and professionalization of the sector
Arlon is committed to continuous training as the basis of its relationship with distributors and applicators, improving the final quality of the work.
Sustainability and eco-friendly products
They explore ecological solutions such as PVC-free polyurethane sheet and the Vital line, focused on durability and environmental respect.
Diversity of vinyl applications
The variety of solutions that Arlon offers for architecture, commercial signage, interior design and specialized wrapping stands out.
Technical advice and choice of the right material
They talk about the importance of choosing the right vinyl for each surface, prioritizing durability, reliability and ease of application.
Profitability and reduction of operating costs
It discusses how high-quality materials help reduce incidents, returns, and hidden costs such as rework of poorly executed work.
Technical training as a strategic pillar
Arlon bases its relationship with distributors on a strong hands-on training strategy to ensure flawless results in the field.
Color customization and manufacturing flexibility
Antonio explains how they can produce custom custom colors for corporate projects, even in moderate volumes.
Personal motivation and passion for the sector
Antonio shares why he is passionate about this sector: the constant innovation, the daily challenges and the direct impact on the image of brands.
Future of the sector and long-term vision
A reflection is proposed on the need to give more prestige to the sector, to bet on quality, and how Arlon can lead this transformation in Iberia.
Closing and acknowledgements
Farewell to the guest and thanks for his participation in an episode full of value for signage professionals.
