Introduction and guest introduction
We're excited to introduce you to the content of our latest episode of the Signolia podcast. We had the pleasure of having Luis Martín Fernández, current vice-president, and Roberto Bartolomé Domínguez, current president of ASERLUZ, the national association of signage and lighting entrepreneurs.
Origins of Aserluz and its historical importance in the defence of the signage sector in Spain
Luis and Roberto explain the origin of Aserluz, an association that was born in 1977 to defend the interests of the signage sector in Spain. The president and vice president argue its importance in the media, sharing an anecdote that highlights the effort to keep the signs in force in the country.
Age and relevance of Aserluz in the register of associations and the union with Sector Signage
The age of Aserluz, its relevance in the registry of associations in Spain, and the importance of the union with Sector Rotulación through an agreement that seeks to share knowledge and experiences, benefiting both parties, are discussed.
Benefits and mutual growth through the agreement with Sector Signage
Detailed explanation of the union with Sector Signage, highlighting the expansion and mutual growth that both parties hope to achieve
Promotion of the alliance and plans to strengthen ties between Aserluz and Sector Signage
The importance of the alliance is highlighted and plans are made to promote it through a network campaign and agreements with suppliers
Professionalization and valorization of the sector through the union in Aserluz
It is emphasized that most of the members of Aserluz are small or medium-sized companies, which work for the love of art to develop the profession and the benefits of the union to legitimize and professionalize the sector are discussed
Initiatives to strengthen the union and promote the growth of the signage sector in Spain
The importance of the magazine El Rótulo and the extension of the Manuel Quiroz awards are addressed, promoting greater opportunities to strengthen the union of the sector
Closing and acknowledgements
We concluded by thanking the guests and highlighting the great task of forces within the sector and professionalizing it
