Introduction
Presentation of the episode and welcome to the guests of Brildor.
Origins of Brildor
José Enrique López explains the evolution of the company from the textile industry to customization.
What is Brildor today
Efraín describes the current catalogue and the philosophy of helping entrepreneurs.
The key role of technology
ERP, ecommerce, content since 2012 and strategic use of digital tools.
Relationship with Epson
Why they chose Epson, reliability of their machines and collaboration with their team.
Product selection criteria
How they decide which machines to sell and which tools to recommend to their community.
The content strategy
How they create training and motivational content that inspires entrepreneurship.
Future of the sector and new technologies
Trends such as laser, DTF and UV customization for the small entrepreneur.
Value of personalization as an affordable luxury
Reflection on the growth of the sector due to the demand for exclusivity.
Professionalization of the sector
A call for entrepreneurs to value their work and avoid competing only on price.
Closing and acknowledgements
Farewell, summary of learnings and thanks to the Brildor and Epson team.
