Introduction and introduction of the guest
Brief presentation of Alberto Pollo Gutiérrez and the central theme of the episode: credit insurance.
What is credit insurance?
Definition and usefulness of credit insurance for companies that sell on credit.
Advantages of selling on credit with backup insurance
The benefits of selling on credit and the importance of having insurance to avoid losses are explored.
Assessing customer creditworthiness
Explanation of how Cesce assesses the creditworthiness of customers to determine if they can safely extend credit to them.
What to do in case of non-payment
Alberto details the process in case a client does not pay and how credit insurance covers 95% of the debt.
Importance of Deterrence and How Credit Insurance Builds Trust
Discussion of how credit insurance deters customers from paying and improves business relationships.
The importance of credit in times of crisis
Alberto and Sergio analyze the importance of credit and how Cesce maintained its support during the pandemic.
Closure and contacts
Farewell and contact details for more information on taking out credit insurance with Cesce.
