SGN #21

51 min.

Digitot, Ana Botella and David Otero: the impact of AI on creativity

Discover how artificial intelligence is revolutionizing graphic design, printing and music with the innovative projects of Digitot, Ana Botella and David Otero.

Audio
Podcast

About the episode

In this episode of Signolia , we explore the relationship between artificial intelligence, graphic design and digital printing. We have the participation of the musician David Otero , who presents his new album Natural Intelligence , and the designer Ana Botella , responsible for the stunning album cover, created with the help of AI and advanced printing techniques.

In addition, we talked with José Navarro , responsible for Digital , a company specialising in digital printing, who tells us how technology has transformed signage and graphic design.

Together, we look at the impact of artificial intelligence on creativity, from image generation to application in physical production. We also reflect on the role of the artist in a world where AI can generate content in seconds.

Episode Summary

0:00

Introduction and guest introduction

José Navarro welcomes David Otero , Ana Botella and José Navarro to talk about artificial intelligence, music, graphic design and digital printing.

1:00

Creating the cover of Natural Intelligence

David Otero and Ana Botella explain how AI generated the design of the album cover and how they brought it to reality through digital printing and artisanal techniques.

4:11

Three versions of the same work

David Otero tells how the album cover took three different forms: A 3D print, a sculpture made with recycled computer parts and a LEGO version created with his son.

6:27

The Evolution of AI Graphic Design

Ana Botella discusses how AI helps designers optimize processes without replacing human creativity.

10:09

Applications of AI in digital printing

Advanced technologies, such as embossing with varnish, and their impact on graphic production are explored.

12:13

David Otero talks about his album Natural Intelligence

Reflection on the impact of technology on music and the importance of maintaining the human touch in artistic creation.

18:00

Closing the first section

David Otero says goodbye and José Navarro enters to tell his experience with Digitot and Totenser.

21:20

History of digital printing and signage in Spain

José Navarro (Digitot and Totenser) tells how the signage sector has evolved from the 80s to the present day.

30:16

Sustainability in printing and signage

"Ecoland" is presented, an ecological project in signage and the use of recycled materials in signage and point of sale.

35:00

The future of signage: 3D printing and digital interaction

Discussion on how AI, 3D printing, and interactive signs will transform the industry in the coming years.

40:05

AI in graphic design and signage

How does artificial intelligence impact production without replacing human creativity?

45:00

Final reflection and conclusions

Guests discuss the balance between human creativity and technology in digital print and music.

51:03

Closing of the episode

Farewell and thanks.

Related Links

Diseño sin título (23)
Ana Botella Estudio
ab6761610000e5eb370a8f79f3760ab98dc1d5a8
David Otero-Spotify
EMPRESAS CPRINT
Digitot - web
EMPRESAS CPRINT (1)
Totenser - Web

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We

Sergio Carbonell

More than 20 years in the business world, in the areas of point-of-sale branding and online marketing.

Ana Botella

Ana Botella is a Spanish graphic designer. He has collaborated on innovative projects, such as the creation of the album Inteligenci...

David Otero

David Otero is a Spanish singer, guitarist and composer. He was a founding member and guitarist of the successful pop rock band El Canto de...

José A. Navarro

José A. Navarro is a Spanish professional specialized in digital printing and signage. He is responsible for the companies Digitot and Totenser...

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