Introduction and presentation by Juanjo López
Sergio Carbonell introduces Juanjo López, a designer specialising in personalised digital typefaces, who will join us to talk about the impact of typographic design on signage.
The Evolution of Digital Typography
Juanjo reflects on the growth of the profession and how it has gone from being an artisanal work to becoming a more professionalized industry, with many more designers dedicated exclusively to creating typefaces.
The importance of a proprietary typography for brands
Juanjo explains how businesses can benefit from having their own typeface, from improved visual consistency to long-term license savings.
The rescue of Madrid's typographic heritage
Juanjo talks about his project to digitally recreate typefaces inspired by the traditional signs of Madrid, as part of his initiative Madrid Typographic Manufactures .
Custom Projects & Collaborations
Juanjo details how he has worked with big brands such as Schweppes , creating custom typefaces from their logos, and how their work on custom projects has been on the rise.
The Pumice family and the rescue of the traditional printing press
Juanjo tells us about the project Pumice Family , a collective that seeks to rescue the art of manual typography and lead printing. This workshop has brought together designers and artists interested in preserving this traditional technique.
Conclusions and acknowledgements
Sergio closes the episode by thanking Juanjo for his participation and highlighting the importance of continuing to support initiatives that rescue typographic heritage.
