SGN #69

35 min.

FESPA GLOBAL PRINT EXPO 2026 in Barcelona, the essential trade fair for the graphic arts industry

We discover FESPA GLOBAL PRINT EXPO 2026: large format, wrapping, textile, personalization, and graphic sustainability.
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About the episode

In this episode, we experience from the inside FESPA GLOBAL PRINT EXPO 2026, one of the most important international fairs for the graphic sector, large format printing, signage, wrapping, textiles, and personalization. From Signolia, we tour Fira Barcelona as accredited media to discover the technological innovations, materials, brands, and trends that are shaping the future of visual communication.

Episode Summary

00:00

Introduction to FESPA GLOBAL PRINT EXPO 2026

We start from FESPA GLOBAL PRINT EXPO 2026, one of the most important international trade fairs for the graphic communication sector. In this introduction, we present the context of the event, the relevance of FESPA for large-format printing, signage, customization, and wrapping, as well as the role of Barcelona as the host city for this edition.

We also explain Signolia's presence as an accredited media outlet, our own stand at the fair, and the collaboration with FESPA Spain to record live interviews with industry professionals.

01:40

Large format, HP Latex, and printing technology at FESPA GLOBAL PRINT EXPO 2026

We enter the pavilion dedicated to large-format printing, wrapping, and visual communication. The first major protagonist is HP, which shows its commitment to Latex technology applied to both roll-to-roll printing and flatbed printing.

This section discusses quality, material diversity, sustainability, and complete solutions for controlling workflow from online orders to printing and production.

03:52

Signolia at FESPA: visibility, employment, and specialized content for graphic companies

In this section, we present Signolia's different solutions for the graphic sector: Signolia Jobs, Signolia Connect, specialized advertising, sponsored podcasts, and Signolia Agency.

We also show the live podcast from the FESPA Spain stand, an initiative designed to give a voice to professionals, brands, and companies that are driving the evolution of the sector. The fair thus becomes content, networking, and business opportunity.

05:22

Signage, digital signage, and visual experiences at European Sign Expo

The European Sign Expo zone shows how signage is evolving towards much more immersive visual experiences. Illuminated letters, transparent screens, digital signage, reflective materials, LEDs, and automation are turning physical spaces into increasingly impactful communication supports.

The interview with Tony, from LC Sign, allows us to discover international manufacturing solutions such as illuminated acrylic letters, 360º LED neon, halo effect signs, programmable screens, and decorative signage for offices, shops, and interior spaces.

10:41

Car wrapping and PPF: vehicle customization as a growing business

Car wrapping occupies one of the most striking spaces of FESPA GLOBAL PRINT EXPO 2026. In this segment, we explain how vehicle wrapping has ceased to be merely an aesthetic matter and has become a professional specialization with high commercial potential.

We discuss color changes, PPF protection, premium finishes, special textures, and creative applications. Additionally, the World Wrap Masters competition showcases the technical level required in this discipline, where precision, speed, and creativity are key.

13:52

International networking and new opportunities for printing professionals

Beyond machinery and materials, FESPA functions as a major meeting point for generating contacts, alliances, and business opportunities. The location in Barcelona reinforces the event's value as an international networking space for companies in the graphic sector.

In this section, we also enter the hall dedicated to textiles, corrugated cardboard, and technical conferences, where the professional dimension of the fair and the strong investment of the exhibiting brands are evident.

15:25

Integrated graphic production: printing, cutting, and efficiency with Mimaki

Mimaki's stand allows for the analysis of a key industry trend: the integration of processes within a single production ecosystem. The brand showcases large-format printing, UV direct printing, and cutting solutions, designed to reduce friction in the daily work of graphic producers.

This block highlights the importance of coordinating machinery, software, registration marks, die-cutting, and technical service. For many graphic companies, working with integrated systems can represent a real improvement in productivity, control, and efficiency.

16:56

Corrugated cardboard and sustainable design: recyclable materials for stands and packaging

Corrugated cardboard plays a leading role in this edition due to its combination of lightness, strength, ease of transport, and recyclability. At the fair, we see how this material allows for the creation of stands, furniture, packaging, and visual structures with a powerful aesthetic and a more responsible approach.

The interview with Álex García, from Northern Design, delves into the design of the FESPA Spain stand with Sweetboard structural cardboard. The project demonstrates that sustainability can also be attractive, functional, and reusable.

21:01

Industrial die-cutting and packaging: efficiency for corrugated cardboard

In this segment, we talk with Juan Pablo, from TroqueLab, about the collaboration with Bisect and the application of new die-cutting technologies to the European market.

The conversation focuses on solutions for high-volume products such as fruit trays, wine boxes, and export packaging. Industrial die-cutting emerges as a key element for improving costs, automating processes, and increasing efficiency in complex production lines.

24:35

Personalization and print-on-demand: a key trend at FESPA GLOBAL PRINT EXPO 2026

The Personalization Experience zone reflects one of the sector's major transformations: the demand for unique, personalized products connected to the visual identity of each brand.

In this block, we analyze how print-on-demand, e-commerce, and mass customization are creating new business models. Technology allows for more flexible production, reduces operational complexities, and responds to customers seeking differentiated products.

25:24

Epson and the latest in UV, DTF, and industrial sublimation

The interview with Raúl, from Epson Europe, brings together some of the main technological innovations of the episode. The brand presents solutions for UV customization, large-format DTFilm, and high-productivity industrial sublimation.

This block allows you to see how manufacturers are responding to current market needs: more speed, more flexibility, more variety of applications, and production capable of adapting to sectors such as fast fashion, sports, interior decoration, and personalized products.

31:18

Industrial hybrid printing and new applications on materials

The visit to the Agfa stand shows the most industrial part of the fair, with the Bronco hybrid printer as the protagonist. This type of solution is aimed at companies that need to combine different formats, substrates, and processes within professional production.

The block also makes way for examples of printing on objects, ceramics, mugs, plates, sneakers, and decorative products. Printing is expanding beyond traditional media and gaining ground in merchandising, decoration, and advanced personalization.

32:51

Textile printing, DTF, and social responsibility in the graphic sector

The final part of the tour focuses on textile printing, one of the most dynamic areas within the sector. Technologies such as direct-to-garment printing, DTF, specialized inks, transfer films, and the latest generation of textile vinyls are featured.

FESPA Foundation and its Print for Good initiative, which focuses on sustainability and social responsibility, are also mentioned. The conclusion reinforces a key idea: the future of printing involves innovation, but also doing so more consciously and responsibly.

34:18

Conclusions from FESPA GLOBAL PRINT EXPO 2026 for the future of visual communication

We close the coverage by highlighting the value of FESPA GLOBAL PRINT EXPO 2026 as an essential experience for any professional in printing, signage, textiles, customization, or wrapping.

The fair confirms that the graphic sector is moving towards more technological, sustainable, automated, and personalization-oriented solutions. For Signolia, this coverage represents an opportunity to bring these trends closer to the entire Spanish-speaking professional community.

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