Introduction: Labeling, Communication, and Purpose of the Podcast
The episode begins with a close conversation between Sergio Carbonell and David López. The lack of visibility of the signage sector and the need to vindicate its value are put on the table. From here, we enter the world of Custom Digital Printing and how it is revolutionizing multiple sectors.
Imprimo: history and evolution since 2008
David shares how, after decades distributing brands such as Epson or Mimaki, in 2008 they decided to create their own line of printers. This is how Imprimo was born, with the vision of democratizing the Custom Digital Printing , offering quality, competitive price, own technical service and ease of use. Today they have more than 600 installations in 28 countries.
Proprietary technology and constant innovation
Imprimo has developed unique solutions such as the HS system (printing on slopes), real-time camera control, and AI error detection. These innovations make it possible to carry out the Custom Digital Printing to another level, adapting to any surface, object or need.
In-store printed sneakers: from Elche to New York
An incredible story: a customer proposes to print shoes pair by pair, and it ends up becoming a patented solution used in Puma, Adidas and Nike flagship stores. The customer customizes their footwear from an in-store kiosk, combining user experience with cutting-edge technology from Custom Digital Printing .
Surprising applications and real cases
Cakes with food ink, personalised doormats, merchandising, take-away packaging... Imprimo has applied its technology in sectors that were unthinkable a decade ago. Its versatility makes the Custom Digital Printing a powerful tool for creating value in everyday products.
Range of machinery and solutions for all sectors
From UV printers (flatbed, hybrid and roll-to-roll) to single-pass systems for paper and cardboard, Imprimo covers all market needs. Its machines are prepared for short runs and large volumes, with finishes such as white, varnish or reliefs, enhancing the Custom Digital Printing on an industrial scale.
Excellent technical service: assembly and in-house support
By assembling your machines in Spain, Imprimo ensures that your technicians know each piece of equipment thoroughly. The fast and decisive technical service is a differential advantage that gives security to companies that entrust their daily production to the Custom Digital Printing .
A brand that communicates: social networks, brand and strategy
David reveals how YouTube and Instagram have opened international doors for them. Far from seeking virality, his approach is didactic: to show what machines can do. Thanks to this, big brands have found them on social networks and have opted for their marketing solutions. Custom Digital Printing .
Professionalization of the graphic sector: challenges and opportunities
They reflect on how the sector has matured: more training, more sustainability and more technological demands. Printing is no longer just four-colour – it's speed, customisation, sustainable material compatibility, and increasingly, automation.
Looking to the Future: Automation, Robots, and Global Expansion
David shares his vision for the future: robots that print to fit shapes, complex material treatment, new ultra-flexible inks, and how the demand for short runs will further drive the Custom Digital Printing . Imprimo is positioned as a protagonist of this change, with locally developed technology and international vision.
