Introduction and presentation by Javier Santos
History of Infoautónomos and how the largest community of freelancers in Spain was created.
Origin of the project and evolution of the business model
From social network to specialized advice: the need to pivot against giants such as LinkedIn and Google
The leap from self-employment to real business
How to change the mentality from technician to entrepreneur, the importance of delegating and creating business habits.
Business identity and obstacles to growth
The fear of hiring, the lack of business training and how it affects the development of businesses.
Digital tools and digital transformation
Key applications to improve productivity and management in small businesses.
When and how to hire your first employee
Common mistakes, hidden costs, and how to know if you're ready to delegate.
Internal processes and systems: key to scaling
Why documenting procedures can make the difference between growing or stagnating.
Structural problems of the sector and solutions
Profitability, training and generational renewal in the signage sector (and in many others).
Dual vocational training and the role of the company
The importance of SMEs as talent trainers in the new educational model.
When to hire an external consultant?
Advantages of having a mentor or business consultant to avoid mistakes and accelerate growth.
Customer analysis and profitability by project
How simple scoring can help you earn more and work less.
The impact of AI on small businesses
How to use artificial intelligence in a practical and realistic way without losing focus.
Where to find Javier Santos
MentoringNegocios.com and LinkedIn as channels to access their expertise and resources.
