Introduction and presentation by Miguel Ángel Ramos. Sergio Carbonell welcomes Miguel Ángel Ramos, a benchmark in signage and visual communication in Spain.
History of Zebra Express and the beginnings in screen printing. Miguel Ángel tells the beginnings of Cebra Express, founded 62 years ago in the graphic arts sector, and how the business was adapting to technology.
The leap to digital signage in 1988
Cebra Express becomes a pioneer in Spain by incorporating vinyl cutting equipment, changing the company's course towards digital signage.
First signage fair in Spain and adaptation to technological change
Memories of the first signage fair in Barcelona and the impact of new technology on the sector.
Customer service as the key to success at Zebra
Miguel Ángel details the importance of customer service and how this philosophy has ensured long-term loyalty.
The influence of Valencian design on visual communication
The growth of design in Valencia in the 80s and its impact on the development of Zebra and the visual communication sector.
Zebra's digital transformation and its positioning on the Internet
Since 2018, Zebra's strategy has focused on digitalization and a strong SEO positioning that expands its reach nationwide.
Expansion and new lines of business: Panels for museums
Diversification in the business with a line of modular panels for museums, where Zebra becomes a benchmark.
Polarisign: The importance of accessible signage
Miguel Ángel presents Polarisign, an inclusive and accessible signage line, complying with current regulations.
Optim Acustik: Solutions for acoustic comfort in public spaces
New line that combines signage and acoustic comfort, ideal for spaces that require sound control and visual aesthetics.
The evolution of signage in Spain. Miguel Ángel analyzes the factors that drove signage in the 80s, such as the emergence of franchises and the rise of brand image.
Online sales and their impact on signage. Online sales redefine the market, differentiating between project and product companies. Miguel Ángel details how Zebra specializes in the offer of complete projects.
Xprinta and the value of networking for national projects
Cebra is part of Xprinta, a network of signage companies in Spain that facilitates project management in multiple locations.
Conclusion and vision of the future: Innovation and professionalization in signage
Reflection on the future of Zebra Express and the signage sector, highlighting the importance of specialisation and professionalisation.
