SGN #003

35 min.

Credit insurance for the signage sector with Alberto Pollo (CESCE)

In this episode, Alberto Pollo Gutiérrez from CESCE addresses the importance and usefulness of credit insurance in sign companies.

Audio
Podcast

About the episode

In this episode, credit insurance expert Alberto Pollo Gutiérrez from CESCE, will talk about the importance of credit insurance in sign companies.

We will discuss how this type of insurance helps protect businesses against potential customer defaults, how they work, and how they can be useful in the day-to-day management of a business.

They will also talk about how these insurances can serve as an advance in case of non-payment, as well as recommendations for choosing a suitable insurance policy according to the volume of the company, customer portfolio and turnover. Finally, the issue of payment delays by customers will be addressed and advice will be given on how to handle this situation.

In addition, the different changes that the signage sector is experiencing and how sustainability is becoming an important factor in the creation of a company's brand identity will be discussed.

Episode Summary

03:34

Credit insurance: Fundamental pillars adapted to companies: Credit insurance is tailored to each company and has three fundamental services: risk analysis of the customer portfolio, collection of unpaid debts and compensation. They are important in uncollectible cases.

04:49

Improve your company's coverage with credit insurance policies: The credit insurance policy is recommended for better coverage of the risk. SMBs should opt for a simple, easy-to-manage policy format, while larger businesses need more flexibility and customization in coverage.

08:53

Differential value in business credit insurance: Payment instruments are a way of selling to customers and are all covered by indemnities in the credit insurance policy. The added value of the policy is the up-to-date and in-depth knowledge of the business fabric and the inclusion of a portfolio of value-added services to support companies at all stages of the business.

10:21

Online insurer classifies customers in real time: The insurer classifies customers based on risks, sales are hedged after classification. The online process is fast, most of the sortings are done in less than a minute. Some customers take longer to rank due to different circumstances. The insurance company's track record and database also influence the process.

13:17

Online insurer classifies customers in real time: Credit insurance is a viable and amortizable solution for all companies, especially SMEs, because it not only offers compensation for non-payments, but also advance functions and prior knowledge of each customer in real time, which allows you to anticipate in the management and negotiation with them.

20:43

Transformation in the signage sector: sustainability and technology: The sign industry is undergoing a major change due to digital printing, new materials and LED technology, as well as social awareness and concern for the environment. Companies have a greater interest in creating a sustainable brand identity. The company supports companies in their contribution to sustainability and in improving their position in the market.

23:04

Cesce, a semi-public state-owned corporation: The CESCE company is semi-public with 51% state ownership and 49% large banks. It began specializing in exports and now focuses on the domestic market. It also has subsidiaries in Latin American countries, Portugal, Morocco and other companies such as Informa.

25:42

Secure your credit with beneficiary supplements: Banks ask for beneficiary supplements for greater security in financing. If a bank does not ask for it, the company issues one to allow the customer to finance their insured invoices and improve their financing lines. The company makes the bank a beneficiary in the event of a default.

28:45

How credit insurance helps SMEs: Credit insurance helps protect SMEs and is important in a global crisis to ensure the collection of invoices issued to customers. The companies that resist are the ones that survive.

30:38

Financing and credit insurance: optimizing your cash flow: Financing helps to improve cash flow and ensures debt collection, allowing you to anticipate and negotiate with new and current customers. Using a service like CESC, the risk of non-payment can be verified immediately during a call to provide quick solutions and save time.

Related Links

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EESC
Cesce is a commercial risk management company present in nine countries. It is the fourth group in the world and the second in Spain in credit and surety bonds. In another area, Cesce is the ECA (Agricultural Lending Agency) and the ECA.

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We

Sergio Carbonell

More than 20 years in the business world, in the areas of point-of-sale branding and online marketing.

Alberto Pollo Gutiérrez

Alberto Pollo Gutiérrez is an insurance and export technician at Cesce, a leading credit insurance company.

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In this episode, Alberto Pollo Gutiérrez from CESCE addresses the importance and usefulness of credit insurance in sign companies.
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