Introduction and guest introduction
Sergio Carbonell presents Nuño Téllez and Marcelino González from Luz Negra, highlighting their relevance in the world of signage.
Origins of Luz Negra
Nuño recounts the founding of Luz Negra by his father in 1987 and how they introduced innovative solutions such as light kits.
Pioneering innovations in signage
How the company transformed the way signs were manufactured with aluminum profiles and products that made the work of sign makers easier.
Transition to LED lighting
Luz Negra bets on LED after a trip to China in 2006, launching its first line of products for corporeal letters.
Overcoming the 2008 crisis
The sign sector is falling, but the strategic focus on LED lighting allows the company to grow and diversify.
The importance of quality and our own laboratories
They describe how they invest in photometric labs and rigorous quality testing, differentiating themselves from the rest of the market.
The educational role of Luz Negra
The company accompanies its customers with technical advice, developing tools such as Ecolet Express to facilitate the choice of products.
Unique product development and full control
They explain how they design and control the manufacturing of their LED products to ensure durability and optimal performance.
Recent innovations and solutions for retail
They present new features such as 360 neon and flexible panels, ideal for the sign and retail sector.
Professionalization and convergence with lighting
He discusses the need for specialization and how sign makers are entering the world of commercial lighting.
Complexity of Digital LED Technology
They talk about the opportunities and challenges of digital LED, its technical difficulty and the importance of training or relying on integrators.
Future of the sector and business vision
They reflect on the evolution of the market, the reduction of the business fabric and Luz Negra's commitment to exports and constant innovation.
