SGN #73

30 min.

Real Training: car wrapping, training and a profession with a future

We talk with Max Guerrero, from Real Trainink, about the present and future of car wrapping, professional training, and the opportunities of an increasingly specialized trade

Audio
Podcast

About the episode

In this episode of Signolia we talk with Max Guerrero, from Real Trainink, about Car Wrapping, professional training and the enormous potential that vinyl installation continues to have as a trade and as a business. We analyze a sector that needs qualified professionals and in which technique, experience, and, above all, attitude can make a huge difference.

We also delve into the evolution of wrapping, colored PPF, window tinting, and the importance of continuing to train even after reaching a high professional level. Max shares his journey from his first jobs to becoming a trainer and working alongside some of the most recognized brands and training platforms in the sector.

Furthermore, we address one of the major problems for many signage companies: knowing how to install does not necessarily mean knowing how to manage a business. We talk about budgets, real costs, profitability, and why a seemingly well-priced job can end up generating losses.

Finally, we reflect on how artificial intelligence can transform the job market while technical and manual trades maintain a hard-to-replace advantage. For those seeking a creative, specialized profession with international possibilities, the vehicle signage sector has much to offer.

Episode Summary

2:20

Real Trainink and its philosophy

Max Guerrero returns to Signolia after a first recording attempt hampered by technical issues. The conversation begins by addressing one of the aspects that best defines his professional presence: his commitment to disseminating knowledge and helping other installers.

4:50

Attitude as a knowledge multiplier

For Max, the Car Wrapping can be an extraordinarily satisfying job when procedures are performed correctly.

8:20

How a niche profession can succeed on social media

Max's presence on platforms like TikTok and Instagram also demonstrates the interest that installation processes generate.

11:40

How to calculate a car wrapping budget correctly

Materials, working hours, business structure, taxes, travel, and other expenses are part of the real price of an installation.

16:20

Why installing colored PPF requires more technique

Taking a course provides a foundation, but becoming an advanced installer subsequently requires many hours of practice.

21:00

Why good installers have jobs

When a professional truly masters these techniques, job opportunities can be significant.

24:30

Manual trades versus artificial intelligence.

For decades, office work has been given enormous social value while many technical trades have suffered from a lack of generational replacement.

Artificial intelligence can change that perception.

27:25

Where to follow Max Guerrero and Real Trainink

Its editorial criteria are based on publishing when there is really something interesting to teach, avoiding generating content simply to maintain a certain frequency.

Related Links

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Website - Real Trainink
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3M Car Wrapping

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We

Max Guerrero

Max Guerrero is a trainer and installer specialized in car wrapping, window tinting, PPF, and different professional vinyl applications...

Sergio Carbonell

More than 20 years in the business world, in the areas of point-of-sale branding and online marketing.

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We talk with Max Guerrero, from Real Trainink, about the present and future of car wrapping, professional training, and the opportunities of an increasingly specialized trade
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