Introduction and Presentation
Welcome to Tony Alarcón and context of his visit to the studio in Madrid from Barcelona.
Beginnings and Professional Evolution in Signage
Tony tells how he started in the family business of designing and assembling stands and his transition to signage, highlighting the adaptation to market changes and economic crises.
Creation of 'Sector Labeling' on Facebook
Origin and expansion of "Sector Signage" on Facebook, focused on collaboration between professionals in the sector.
Future Projects and Collaboration with ASERLUZ
Details on the collaboration with ASERLUZ and other projects to promote the professionalisation and recognition of the sector.
Growth and Expansion Potential of the Sector
Tony and Sergio discuss the potential growth of the sector, including the incorporation of new technologies and digital marketing strategies to increase visibility and respect for the profession.
Role of Associations and Professionalization
Exploration of the importance of associations in the representativeness and defence of the sector against administrations and in the search for subsidies and legal recognition.
Closing and Final Thoughts
Reflection on the importance of signage and its visual and economic impact, with a focus on how to improve the perception and appreciation of the sector.
