SGN #63

29 min.

Spandex Iberia: how large-format digital printing is evolving in Spain

Spandex Spain reveals how to choose lettering materials, grow with Epson, and spot new opportunities in visual communication.

Audio
Podcast

About the episode

In this episode, we talk to Josep Maria Serra, General Manager of Spandex Iberia, to understand how the market for sign-making materials and what role specialized distributors play today in visual communication. We review Spandex's trajectory in Spain, its extensive catalog, and its ability to serve sign makers, digital printers, car wrapping specialists, and retail professionals.

Additionally, we analyze Epson's value within this ecosystem, especially for its reliability, color quality, and ease of integration into large-format digital printing workflows. We close the episode with the future of the sector, where specialization, training, and differentiation will be key to continued growth.

Episode Summary

0:49

Spandex's position in the Spanish market

We analyze how Spandex works with sign makers, printers, detailers, and car wrapping specialists, providing a wide catalog of sign-making materials and technical knowledge from leading manufacturers.

4:25

European manufacturing, stock, and speed of service

It explains how European provisioning and warehouse management in Barcelona and Madrid allow Spandex to respond with fast turnaround times and agile restocking.

5:44

The growth of PVC-free textiles

We talk about the rise of textiles in fairs, events, and retail, driven by sustainability, sublimation, and an aesthetic increasingly valued by the market.

8:53

Training and customer support as added value

Spandex details its commitment to technical training, academies, market specialists, and practical demonstrations to help customers better apply products.

10:37

Epson as a technological partner

We delve into the collaboration with Epson and the advantages its machinery brings to the Spandex catalog: reliability, color, ease of use, and confidence for the distributor and the end-user.

15:15

Which Epson model to recommend to start

Josep Maria Serra shares his recommendation of the 9000 series as a particularly solid option for companies that want to enter this market with guarantees.

20:35

Level of the Spanish sector compared to other countries

It is highlighted that the Spanish market is at the technical level of other European countries and has nothing to envy in applications, materials, or professional knowledge.

24:32

Customer Experience Center and continuous training

The idea of innovation applied to the customer is deepened, with personalized sessions, academies, and commercial and technical support.

25:14

The future of visual communication

We close with an optimistic view of the sector, where differentiation, specialization, and training will be key to generating value and continuing to grow.

Related Links

logos - 2026-04-15T120923.529
Web page - Spandex
logos - 2026-04-15T121002.518
Website - EPSON

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We

Josep Maria Serra

General Manager of Spandex Iberia. In the episode, he provides a strategic vision on the evolution of the Spanish sign-making market, the ...

Sergio Carbonell

More than 20 years in the business world, in the areas of point-of-sale branding and online marketing.

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Spandex Spain reveals how to choose lettering materials, grow with Epson, and spot new opportunities in visual communication.
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