Introduction and presentation by Juan Antonio Soler
Sergio Carbonell presents Juan Antonio Soler , representative of ThyssenKrupp , one of the leading companies in plastic materials for signage. The importance of the company in the sector and the extensive experience of the guest are highlighted.
History and evolution of ThyssenKrupp in Spain
Juan Antonio Soler explains the origins of the company, founded in 1948 as a manufacturer of acrylic resins and its evolution to become a leader in the distribution of signage materials.
The impact of innovation in the signage sector
The rapid evolution of the signage market and the need to always be up to date with new materials and techniques are discussed.
Training in the sector: key to growth
Sergio and Juan Antonio highlight the role of suppliers in the training of sign makers and the importance of training in new products and installation techniques.
Signage as an Experience Provider
It discusses how signage has evolved beyond traditional signs to offer complete corporate image, event and sensory marketing solutions.
Sustainability and new eco-friendly materials
Juan Antonio presents the Eco box by ThyssenKrupp, with recycled materials and PVC-free. It discusses how sustainability can be a differentiating factor for signage businesses.
Innovation in ThyssenKrupp products and solutions
The newest products are presented.
The C!print fair and the trends of the sector
The novelties presented in C!print 2023 , with a focus on sustainability, LED technology and new printing solutions.
The importance of price and customer experience
Debate on the relevance of price when deciding and other variables that are important.
LED lighting: efficiency and energy savings
The campaign is presented SinLEDChino.com , which offers energy-efficient LED solutions with advanced technology to save energy and maintenance.
Signmakers for Valencia: support for the sector affected by the Dana
The solidarity initiative stands out Sign-makers in Valencia , where ThyssenKrupp has collaborated with donations to support companies affected by the floods.
Closing and farewell
Sergio thanks Juan Antonio Soler for his participation and highlights the importance of the professionalization of the sector. Listeners are invited to subscribe to the ThyssenKrupp newsletter to stay up to date with industry news.
