SHORT #002

Designers

Adrian Frutiger: The master behind the designs that dominate our streets and screens

Adrian Frutiger transformed the signage of Charles de Gaulle Airport in the 70s with the Roissy fountain, today Frutiger, highlighting legibility and functionality in design.

About the Short

1970s Creation of the Roissy Fountain for Charles de Gaulle Airport: In the 1970s, Adrian Frutiger, a renowned Swiss typographer, took on an ambitious project: designing signage for Charles de Gaulle Airport in France. Its objective was clear: to improve orientation and readability in the dynamic environment of the airport. To do this, he created the Roissy fountain, which would later become known worldwide as Frutiger. This typeface was designed to be exceptionally legible at a distance and on the move, with simple-shaped letters and open endings, optimizing the travelers' experience by effectively and smoothly guiding them through the facility.

Frutiger's Impact on Signage and Type Design: Frutiger's work at Charles de Gaulle Airport not only set a new standard in signage for public spaces but also reflected his design philosophy: a typeface should serve quietly, without drawing attention to itself, thus facilitating interaction and experience in shared spaces. This vision was embodied in the airport's signage, where every sign, every letter, was designed with functionality and clarity in mind.

Legacy and Recognition: Adrian Frutiger's legacy and his work at Charles de Gaulle Airport persist as a fundamental reference in signage design. It demonstrated that successful design is one that serves its purpose efficiently, improving the user experience without unnecessary distractions. Today, his approach continues to inspire designers around the world, reaffirming that design is intrinsically linked to our daily experiences and defines the way we interact with our environment.

Localization

Related Links

Adrian Frutiger
The great Swiss typographer: Adrian Frutiger
Adrian Frutiger
Font:
Frutiger
Adrian Frutiger
Adrian Frutiger
bibliography

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Adrian Frutiger transformed the signage of Charles de Gaulle Airport in the 70s with the Roissy fountain, today Frutiger, highlighting legibility and functionality in design.
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