In 1960 , in the heart of Barcelona, the iconic sign of the Diagonal Owl . This emblematic figure, made of metal and highlighted by neon lights, saw the light of day with the purpose of promoting the Mussol Owl company. Strategically located at number 372 Avenida Diagonal, at the intersection between Passeig de Sant Joan and Carrer Mallorca, near the monument to Verdaguer, this sign would become, over time, an unmistakable symbol of the city.
As the 1960s progressed, the Diagonal Owl began to mark its presence in the nights of Barcelona. Its imposing figure rose above the city, presiding over one of the most emblematic and busiest crossroads in the city. Although its origin was linked to advertising purposes, the Owl transcended its initial purpose.
At the end of the twentieth century, in 1990 , the sign of the Diagonal Owl suffered a blackout, yielding to light pollution regulations. However, his absence in the nights of Barcelona was not forgotten. The affection and persistence of the people of Barcelona were felt.
Finally, in 2011 , thanks to the efforts of the community and its deep appreciation for cultural symbols, the Diagonal Owl regained its characteristic brilliance. Today, this iconic emblem continues to light up Barcelona's nights, reminding us that stories of persistence and love for culture endure in the city.
