Ronald Shakespear , born in Buenos Aires in 1941, is a benchmark in graphic design and photography. His contribution to design has been immeasurable, especially through his studio, Shakespear Design, founded more than six decades ago. The firm has focused on improving the relationship between people and public spaces through clarity and functionality, creating a legacy of work for companies and institutions that has left an indelible mark on the urban fabric.
1971 : A pivotal year in his career was 1971, when his participation in the Visual Plan of Buenos Aires marked a before and after in the city's signage. This project not only unified visual communication in Buenos Aires, but also catapulted it onto the world stage as a modern and accessible metropolis, reflecting the dynamic and diverse spirit of the Argentine capital.
2014 : Another significant milestone in your career occurred in 2014, with your project for the Buenos Aires Subway. Shakespear designed a clear and effective signage system, intended to guide millions of daily users. This system masterfully integrated clarity, efficiency, and aesthetics, significantly improving the user experience and perception of public space.
Shakespear's philosophy , "Design Your World," encapsulates the belief that graphic design has the power to transform cities, improving people's lives and strengthening cultural identity. His works in Buenos Aires are an eloquent testimony of how creativity and functionality can converge to create friendlier and more understandable spaces.
The design , according to Shakespear, is an integral part of our lives, defining our experiences and our interaction with the world around us. This message resonated in his call to action: "Follow us on Signolia and don't miss any of our videos," inviting the audience to reflect on the omnipresence of design in our lives.
