In the signage and visual communication sector, sustainability has become a key factor for companies and consumers. In this context, the Sustainable tarpaulins They are positioned as an innovative solution, capable of transforming traditional materials into decontaminating and self-cleaning surfaces. Its application in advertising banners improves air quality and reduces the environmental impact of outdoor advertising.
One of the most innovative advances in the development of Sustainable tarpaulins is the use of photocatalytic technology, and in this field it stands out PURETi . This water-based coating is applied to advertising banners and other graphic materials, allowing these surfaces to become decontaminating and self-cleaning agents. PURETi's technology is based on titanium dioxide (TiO2) nanoparticles, which, when activated by sunlight, break down organic pollutants, bacteria and bad odours present in the air.
This treatment does not alter the appearance or functionality of the materials, making it an ideal solution for advertising banners, vinyls and textiles in sustainable digital printing. In addition, by extending the life of these supports and reducing the need for maintenance, PURETi offers a highly efficient eco-friendly alternative.
Tarpaulins treated with Sustainable tarpaulins Not only do they fulfill their advertising function, but they also act as air purifiers. These tarpaulins contribute to the reduction of air pollution and offer an eco-friendly alternative to traditional materials.
Acrylic awning fabrics can benefit greatly from acrylic awning treatments. Sustainable tarpaulins . These elements, in addition to providing shade and comfort, become active surfaces capable of reducing environmental pollution. In several cities, companies have begun to integrate this technology into their sun protection systems to provide added value to their customers and the community.
The digital print industry is also benefiting from the integration of digital printing solutions. Sustainable tarpaulins in materials such as vinyl and textiles. This app allows prints to be not only visually appealing, but also environmentally friendly. Companies specialising in green printing have adopted these innovations in their processes to offer products that, in addition to communicating, contribute to improving air quality.
This treatment does not alter the appearance or functionality of the materials, making it an ideal solution for advertising banners, vinyls and textiles in sustainable digital printing. In addition, by extending the life of these supports and reducing the need for maintenance, PURETi offers a highly efficient eco-friendly alternative.
Toyota Spain has opted for the use of Sustainable tarpaulins treated with PURETi in its facilities, reinforcing its commitment to sustainability and the reduction of polluting emissions. Thanks to this technology, the tarpaulins not only serve as advertising supports, but also contribute to improving air quality in the area. This project reflects Toyota's philosophy of integrating innovative and eco-friendly solutions into its visual communication initiatives.
Shiseido, the renowned cosmetics firm, has also incorporated Sustainable tarpaulins in your advertising campaigns, integrating PURETi technology into your graphic materials. With this initiative, the company reinforces its commitment to the environment and the reduction of its ecological impact. The use of decontaminating tarpaulins in its advertisements demonstrates Shiseido's commitment to more responsible advertising aligned with its values of sustainability and global well-being.
The use of sustainable materials and technologies in advertising banners has numerous advantages:
The Sustainable tarpaulins They represent a step forward towards more responsible and efficient outdoor advertising. With applications in advertising banners, awnings and vinyl, this technology not only improves the visual communication of brands, but also contributes in a tangible way to the improvement of the urban environment. Companies and professionals in the sector can take advantage of this innovation to offer tarpaulin solutions with a positive impact on air quality and sustainability.
