WRK #004

Workshop

48Min

Situation and prospects of the sign sector / Round table

The situation of the sign industry is affected by price competition and a lack of strategic planning in a changing environment.

Audio
Podcast

About the workshop

A round table is held on the situation and prospects of the sign sector, where the challenges, opportunities and strategies to face changes in the market are discussed. The participants, leaders and experts in the field, share their views on the importance of partnership, adaptation to a changing environment, sustainability, digitalization and professionalization of the sector. Topics such as the impact of the global economic crisis, the need for innovation and the importance of strategic planning to face current challenges are also addressed.

This roundtable provides a comprehensive overview of the dynamics of the sign sector in Spain and offers valuable insights for those interested in this field. Don't miss this fascinating conversation about the sign industry!

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We

Sergio Carbonell

And the person responsible is...

I have been developing projects in the world of
signage and visual communication at the point of sale.

In all aspects: commercial, manufacturing, printing,
marketing... and finally, management in the Xprinta group

There are many things that have helped me learn and grow
in this sector, which I am passionate about. One of them is collaboration.

And that's why we created Signolia: to give back a small part
than what so many professionals in our profession gave us before.

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The situation of the sign industry is affected by price competition and a lack of strategic planning in a changing environment.
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