In this episode of Signolia, the issue of sustainability in outdoor signage and advertising is addressed, with special emphasis on the ASERLUZ project. The sustainable materials used, advances in technology and lighting, as well as the importance of corporate social responsibility are discussed. In addition, the trend towards sustainable printing is highlighted and success stories in the field are mentioned.
I have been developing projects in the world of
signage and visual communication at the point of sale.
In all aspects: commercial, manufacturing, printing,
marketing... and finally, management in the Xprinta group
There are many things that have helped me learn and grow
in this sector, which I am passionate about. One of them is collaboration.
And that's why we created Signolia: to give back a small part
than what so many professionals in our profession gave us before.
