It was the year 1936 when the design of Tío Pepe was created by Luis Pérez Solero to advertise the famous sherry wine of the González Byass brand, this design was used in advertising, but it was not until the mid-50s that it was used to create this iconic sign, which replaced another of the González Byass wineries.
This sign was located at the top of the building of the Hotel París, located at number 1 Puerta del Sol in Madrid. This location was strategic and central, which contributed to the sign becoming an iconic symbol of the city.
Built in metal and neon the sign of the Tío Pepe It is made up of a bottle of wine with a jacket and an Andalusian hat holding a guitar, these concepts make us travel to the south where this sherry wine comes from.
The name " Uncle Pepe " is presented in large, prominent white letters and neon of the same color, the slogan "Sol de Andalucía enbotellado" in red neon, and the name of the winery "González Byass" in green neon.
In 2011 , the sign was dismantled to make way for the Apple store, where Xprinta participated in the graphic installation for the launch of the store.
The disappearance of the sign generated a notable controversy, the community mobilized in defense of it Tío Pepe and finally in 2014 he was relocated to number 11 of the Puerta de Sol, once again observing from the heights the hustle and bustle of the center of Madrid and its Madrilenians who are so fond of him.
