SGN #43

35 min.

Ezedichi: 30 years of advice and quality at the service of the client with Epson

Ezedichi reveals how to grow in the personalized printing sector by betting on quality, technology and real advice.

Audio
Podcast

About the episode

In this episode of Signolia , sponsored by Epson , we spoke with Daniel Díaz , Commercial Manager of Ezedichi , a family-owned company with more than 30 years of experience in the digital printing and personalization industry. Epson, a Japanese multinational leader in printing technology, supports this talk where we address how an approach focused on quality, proximity to the customer and technological innovation can make a difference.

Daniel shares how they have evolved from a small local distributor to become a benchmark company nationally and internationally. Their commitment to personalized advice, DTF technology and the use of digital channels such as Amazon or eCommerce, have positioned them as leaders in the sector.

We also talked about their relationship with Epson as an official distributor, their requirement to select reliable machinery, and how their training and human approach allows them to accompany the customer from their first steps to industrial consolidation.

Episode Summary

0:00

Ezedichi's Introduction and Introduction

We meet Daniel Díaz and his role as Ezedichi's commercial manager. Epson's sponsorship and its importance in the company's trajectory are highlighted.

3:59

Customer segmentation and choice of machinery

The importance of understanding the level of production and the needs of the customer in order to offer them the most suitable equipment.

6:00

From Valencia to the world: eCommerce and marketplaces

How their presence on Amazon and other platforms has allowed them to sell throughout Europe, always maintaining an excellent service.

10:16

Not competing on price: the commitment to quality

Ezedichi explains why selling by price is a mistake and how cheap can be very expensive in this sector.

13:00

The DTF Path

They were pioneers in DTF and are now benchmarks in this textile technology thanks to years of trials, failures and constant improvements.

17:25

Epson as a strategic partner

Their role as official Epson distributors allows them to offer reliable and stable solutions at all levels of the market.

22:00

Growing with Cricut and Loklik

Ezedichi accompanies the client from their first creative experiences to their consolidation as a professional company.

25:00

Training, open days and personalised attention

It is committed to continuous training in its facilities, and events to show its technological solutions live.

26:30

Emerging technology: DTF UV and the trends of 2026

Advancement of new technologies such as DTF UV and Epson's role in the development of specialized machinery.

29:36

Vision for the future: support, reliability and service

Ezedichi seeks to be a reference centre in personalisation, training and advice for the sustainable growth of the sector.

Related Links

Logos (2)
Website - Epson
Logos (3)
Website - Ezedichi

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We

Daniel Díaz

Commercial manager of Ezedichi, second generation at the head of a family business with more than three decades of experience in the industrial sector.

Sergio Carbonell

More than 20 years in the business world, in the areas of point-of-sale branding and online marketing.

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Ezedichi reveals how to grow in the personalized printing sector by betting on quality, technology and real advice.