Introduction and opening greeting
We present the episode, we mention that it has the sponsorship of Digital APs and we introduce the guests: David Gómez and Javier Monter. The main theme is raised: Large format digital printing as the central axis.
History and origin of ATP Group
The guests recount the company's first steps, how they identified a lack of speed and professionalization in the graphic market, and how they decided to bet on the Large format digital printing .
Strategic vision and business goals
Discussion on the medium and long-term objectives of Grupo ATP, aimed at increasing its leadership in digital printing and expanding services.
Key technology: UVI machinery and renovation
It delves into investments in ICU equipment, the criteria for renewing it from time to time and how this decision impacts the quality and speed of the Large format digital printing .
Traceability and internal control of the process
Detailed explanation of how the entire chain is controlled from design, pre-press, printing and sewing, to transport and installation, ensuring quality standards in large formats.
In-house logistics and overnight transport
How ATP Group organises its own logistics fleet with night routes to meet demanding deadlines in projects Large format digital printing distributed throughout Spain.
Express production: real cases
Concrete examples of projects produced in less than 24 hours are shared, describing the challenges, adjustments and coordination necessary to meet demanding standards.
Manufacturing, welding and technical finishing
We detail the technical methods of manufacture: use of blowers, thermal welding, cuts, reinforcements, quality of the finish on canvases and large format vinyls.
Quality control and internal testing
How resistance testing, adhesion control, and internal monitoring are performed prior to delivering any Large format digital printing to the customer.
The human factor behind the large format
The role of the team is highlighted: technicians, operators, logistics and quality managers, with continuous training to sustain complex operations.
Transition from professional service to recognized brand
History of how ATP evolved from a workshop provider to a nationally recognized company in the area of Large format digital printing .
Challenges of graphic design for events
Discussion of the sticking points: files arriving incomplete, last-minute modifications, shortage of time for proofs, all under the pressure of large format.
Façade projects and urban mimicry
Explanations of cases where mimetic canvases, realistic renderings and modular systems are used to maintain urban aesthetics during renovations, supported by large format digital printing.
Market expansion and industry growth
Context of the growth in festivals, cities that demand more visual creativity and how this drives new opportunities for large format digital printing.
Structural problems of the sector
Reflections on the lack of regulated technical training, staff turnover, unfair competition and the need for professionalization in the large-format industry.
Future innovations and solutions
Discussion on industry trends: automation, software integration for graphic flows, new inks, sustainable improvements in large format digital printing.
National production from Valencia with a global vision
Reflections on how, based in Valencia, ATP delivers most of its production to areas such as Madrid, Catalonia and the entire peninsula, with logistical challenges typical of large-format digital printing.
Advice for professionals who want to enter the sector
Practical recommendations for designers, workshops and entrepreneurs who want to operate with large format digital printing: equipment, training, customer-supplier relationships.
Closing, key lessons and acknowledgements
Conclusion of the episode, recap of the central ideas — technology, speed, human factor — and special thanks to the guests, audience, and Digital APs for making this conversation possible.
