Introduction and introduction of the guest
Beginning of the episode with Sergio Carbonell and welcome to Eugenio Bellón, manager of Legon.
The origins: from technician to entrepreneur
Eugenio tells how he went from being a technician in Galicia to founding Legon in Madrid, with the logistical support of Legon Plus
From Mimaki to HP: Evolution of the product portfolio
How they went from being Mimaki's largest distributor to developing their own machinery and representing brands such as Roland and HP.
Why Chinese machines are no longer taboo
Analysis of market developments and how Chinese manufacturers have gained traction thanks to their reliability, competitive pricing, and local support.
The case for DTF: when China sets the pace
Reflection on how Chinese manufacturers innovated faster than Japanese with DTF technology.
The importance of technical service as a differentiating factor
Eugenio explains how his technical expertise has been key to offering superior support, even against big brands.
C!Print, exhibition and technical equipment
We talked about the participation in fairs and the technical approach of Legon, with a team of 12 people, 9 of them technicians.
Comparison between brands: Roland, HP, Epson and Mimaki
Analysis of the main strengths of each brand from the experience of a technician.
The showroom as a loyalty tool
How the 400 m² showroom has become a key resource for training, demonstrations and support.
Organic growth and talent search
Discussion about the evolution of the company and the difficulty in finding qualified technicians.
The post-COVID shift in the work paradigm
Reflection on how job expectations have changed and how Legon tries to build team loyalty.
Vocational training and mismatch with the market
Criticism of the lack of specific preparation in training cycles to cover the real needs of the sector.
Technology as an ally of sustainable growth
The implementation of tools such as Trello and CRMs to manage operations and improve productivity.
Who are Legon's customers?
Profile of Legon's regular customer: SMEs in the graphic sector, rather than large accounts.
Competition and prices: the danger of not valuing the service
Analysis of how low initial cost does not always represent an advantage if it is not accompanied by technical support.
Business training, key to survival in the sector
The need to train the graphic entrepreneur in budgeting, profitability and financial management.
Closing and acknowledgements
Conclusion of the episode with a review of the lessons learned and thanks to Eugenio Bellón for his participation.
