Introduction and introduction of the guest
Presentation by Bruna Xanella, graphic designer, creative director and professor at IE.
From architecture to graphic design
Bruna's training journey from Brazil to Spain, her time at the IED and her professional evolution.
Strategic branding with soul
How he fuses creativity and management in his design studio, and his focus on delivering value and consistency.
Projects with identity: century-old winery and local commerce
Story of two success stories: a historic winery and a small business. Emotional design, calligraphy and storytelling
Urban design and visual responsibility
Importance of design in cities and its responsibility when communicating in public space.
Iconic cities by design
Visual analysis of New York, Tokyo and Osaka from the perspective of signs and urban identity.
Differentiation, copy and trends in branding
Reflection on homogeneous design, minimalism and the rise of the craft and artisan style
Conservation of graphic heritage
We talk about the work of Paco Graco and the importance of preserving signs and visual memory.
Artificial intelligence in design
Bruna's opinion on the use of AI as a complementary tool, without losing human judgment.
Recommendations for designers
Urban observation tips, exhibitions, books and exercises for inspiration.
Closing and farewell
Acknowledgements and closing of the episode.
