Introduction and presentation of the speakers.
We present the theme, highlighting the importance of protecting visual heritage and old signs as witnesses to the passage of time and urban evolution
The Museum of Signs
We discussed the proposal to create a museum or permanent exhibition in Madrid, a space dedicated to the visual memory of the city.
Global Inspiration :
We mention the existing sign museums in other cities, analysing the tourist and innovative potential of a similar project in Madrid.
Diversity of Actions :
We explore the various activities carried out by the members of the network for the conservation and enhancement of graphic heritage.
The Relevance of Graphic Heritage :
We emphasize the need to protect and revalue these elements as an integral part of our history and visual culture.
Exhibition at the City Hall :
We comment on the successful exhibition at the Madrid City Council and how it has contributed to raising awareness of the importance of these signs.
Emblematic cases :
We reveal stories of iconic signs and the distinctive signature of a renowned sign maker, showcasing the richness and diversity of sign art.
Rescue by Paco Graco :
We narrate the heroic actions of the Paco Graco collective in the recovery and preservation of old signs, a labor of love and dedication.
The Iberian Network of Graphic Heritage :
We introduce this essential network in the work of preservation, highlighting its tireless work and cooperation between different agents and communities.
Introduction to the Iberian network of graphic heritage and its preservation work.
Closing and Acknowledgements :
We concluded by thanking the guests and highlighting the noble task of preserving graphic heritage, a mission that enriches our environment and our understanding of urban history.