SGN #007

58 min.

Iberian Network in Defence of Graphic Heritage: Rescuing Urban Memory

In this episode of Signolia, the announcers discuss the importance of preserving old signs in the urban landscape, highlighting their aesthetic and sentimental value.

Audio
Podcast

About the episode

In this special chapter of Signolia, we immerse ourselves in the mission of safeguarding old and commercial signs, true treasures of the urban landscape.

We spoke with Rosa López and Laura Arribas, members of the Iberian network of graphic heritage, who reveal their passion and commitment to preserve and restore these symbols full of history, aesthetics and emotion.

We discover how these signs are not just ornaments, but storytellers and custodians of the cultural identity of our cities. In addition, we explore the urgent need for institutional protection that ensures their legacy for future generations.

Episode Summary

0:00

Introduction and presentation of the speakers.

We present the theme, highlighting the importance of protecting visual heritage and old signs as witnesses to the passage of time and urban evolution

3:25

The Museum of Signs

We discussed the proposal to create a museum or permanent exhibition in Madrid, a space dedicated to the visual memory of the city.

8.45

Global Inspiration :

We mention the existing sign museums in other cities, analysing the tourist and innovative potential of a similar project in Madrid.

12:10

Diversity of Actions :

We explore the various activities carried out by the members of the network for the conservation and enhancement of graphic heritage.

 

20:30

The Relevance of Graphic Heritage :

We emphasize the need to protect and revalue these elements as an integral part of our history and visual culture.

30:15

Exhibition at the City Hall :

We comment on the successful exhibition at the Madrid City Council and how it has contributed to raising awareness of the importance of these signs.

41:00

Emblematic cases :

We reveal stories of iconic signs and the distinctive signature of a renowned sign maker, showcasing the richness and diversity of sign art.

50:20

Rescue by Paco Graco :

We narrate the heroic actions of the Paco Graco collective in the recovery and preservation of old signs, a labor of love and dedication.

 

60:00

The Iberian Network of Graphic Heritage :

We introduce this essential network in the work of preservation, highlighting its tireless work and cooperation between different agents and communities.

Introduction to the Iberian network of graphic heritage and its preservation work.

70:00

Closing and Acknowledgements :

We concluded by thanking the guests and highlighting the noble task of preserving graphic heritage, a mission that enriches our environment and our understanding of urban history.

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Iberian network in defence of graphic heritage

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We

Sergio Carbonell

More than 20 years in the business world, in the areas of point-of-sale branding and online marketing.

Laura Arribas

Interior Architect: I design commercial and work spaces. Architectural illustrator.

Rosa López

Graphic Designer at Torres y Carrera

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In this episode of Signolia, the announcers discuss the importance of preserving old signs in the urban landscape, highlighting their aesthetic and sentimental value.
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