1923 : The iconic Hollywood sign is initially erected as "HOLLYWOODLAND," an advertising ploy by Los Angeles Times editor Harry Chandler to promote a new neighborhood. Composed of wood and metal, each letter about 13.7 meters high, stands out for its flashing lights.
1949 : Over time, deterioration affects the sign. The Hollywood Chamber of Commerce intervened for its restoration, opting to remove the "LAND" part and leaving the emblematic "HOLLYWOOD".
1978 : The sign undergoes a significant transformation. Faced with years of deterioration, a complete renovation is chosen, this time using steel and concrete for greater durability. The new letters, 14 meters high, are anchored firmly in Mount Lee.
Since its conception, the Hollywood sign has not only been an advertising landmark, but also a silent witness to the evolution of the film industry. It has become more than a set of letters on a hill; It is a living symbol of dreams, aspirations and the history of entertainment. When contemplating it, one is immersed in a sea of stories that have been born in its shadow.
