« Jurassic Park ", directed by Steven Spielberg in 1993, not only marked a milestone in special effects but also became an iconic element of popular culture. This film transports us to an island where, thanks to advances in genetic engineering, dinosaurs have been revived. The plot centers on a group of paleontologists and children invited by billionaire John Hammond, with the purpose of evaluating the park for its opening to the public.
A distinctive element of " Jurassic Park " is its imposing gateway, a symbol of the transition between our world and that of these prehistoric beings. This gate, about 12 meters high, built of concrete and wood, presents the name of the park in corporeal letters of large and bold typography. The letters, red with a yellow border, encapsulate the essence and magnitude of the park.
The lettering extends to the vehicles used within the park, maintaining stylistic coherence with the typography and colors of the door, as well as including the emblematic logo of " Jurassic Park ": a T-Rex inside a red circle.
The saga « Jurassic World » pays homage to its predecessor by replicating not only the doors but also the style of the signs, although with an obvious modernization. The original colors are replaced by a palette of silver and blue, reflecting a change towards modernity without losing the essence that makes them recognizable.
This legacy of signage, from the monumental door to the internal signage and vehicles, highlights the importance of design in building the cinematic world of " Jurassic Park " and " Jurassic World ", uniting both sagas through consistent visual elements that have captured the imagination of generations.
